Marketing Research Manager

ICF Next is seeking a Marketing Research Manager/Strategist to support a high-visibility federal client within the national security space, focused on large-scale recruitment marketing and employer branding initiatives. This is a fully onsite role within a secure government environment requiring close, day-to-day collaboration with client stakeholders.

The role supports data-informed strategy development by analyzing market trends, audience insights, and campaign performance to inform recruitment marketing efforts and improve overall program effectiveness.

The role operates at the intersection of research, analytics, and marketing, translating data into actionable insights that support targeting, messaging, and campaign optimization in a fast-paced, mission-driven environment.

Job Location

Onsite – Washington, DC (government facility, Metro accessible). All work is performed onsite in a secure federal environment. Limited telework may be authorized only as permitted by the client and contract requirements.

What You Will Do

Conduct market, audience, and competitive research to support recruitment marketing strategies

Analyze marketing and campaign performance data to identify trends and opportunities. Develop insights and recommendations to improve targeting, messaging, and engagement

Support development of audience segmentation and data-informed marketing approaches

Collaborate onsite with government stakeholders and cross-functional teams to align research with program objectives

Contribute to reporting, briefings, and presentations for stakeholders

Utilize analytics and marketing technology platforms (e.g., Google Analytics, Google Tag Manager, data visualization tools such as Tableau or Power BI, and platform-native analytics across paid media and social channels) to monitor performance and identify opportunities for improvement

Assist in development of measurement frameworks, tracking methodologies (e.g., UTM tagging, conversion tracking, and cross-channel attribution), and performance benchmarks to support KPI reporting and optimization

Support integration and alignment of data across platforms (e.g., CRM/email systems, web analytics, and media platforms) to enable cohesive reporting and full-funnel performance insights

Identify emerging trends in workforce behavior and digital engagement

Support ongoing optimization efforts through testing and analysis

Basic Qualifications

Active Top Secret (TS) clearance required

Ability to work onsite full-time in Washington, DC

U.S. citizenship required

Bachelor’s degree in marketing, communications, business, economics, or a related field

3+ years of professional experience in marketing research, analytics, or related field

Preferred Qualifications

Experience supporting federal government or public-sector programs

Familiarity with recruitment marketing or employer branding

Experience analyzing data to generate actionable insights

Experience using analytics and reporting tools such as Google Analytics (GA4), Tableau, Power BI, or similar platforms to interpret performance data and generate insights

Familiarity with digital marketing analytics, including paid media, social media, and web performance measurement

Professional Skills

Strong analytical and problem-solving skills

Ability to translate data into clear, actionable insights

Excellent written and verbal communication skills

Ability to manage multiple priorities in a fast-paced environment

Collaborative mindset with the ability to work across teams