Product Marketing Specialist - Industrial Automation

• Job Title: Product Marketing Specialist- Industrial Automation
• Location: Houston, TX
• Employment Type: full-time
• Work Type: Hybrid (3 days a week in the office)
• *Due to hybrid requirements, only candidates within a commutable distance (50-mile radius of the posted location) will be considered. Relocation is not provided.
• *This position is not eligible for visa sponsorship now or in the future.
• The job
• AVEVA is hiring an entry-level Product Marketing Specialist to join a globally-distributed team focused on our market-leading PI System products for industrial operations. We are looking for people who are passionate about industrial technology, have experience in the B2B software industry, are self-motivated and want to build a career in product marketing.
• Key responsibilities

You will craft how we tell the world our story through development of digital marketing and sales enablement content. This position requires close interaction with Sales Management, Marketing Communications and Product Management. The successful candidate must have excellent communication skills, a growth mindset, and the ability to think creatively to translate technical features and functions into business value.

• Essential requirements
• Create buyer personas by understanding customer pain points
• Develop competitive intelligence by researching other solutions
• Define and manage comprehensive go-to-market plans including positioning, value proposition, launch strategy, and sales enablement tools
• Develop thought-leading, customer-focused content such as websites, presentations, brochures, white papers, customer stories, ebooks, videos, etc.
• Collaborate with cross-functional teams to plan and execute demand generation programs and campaigns that generate sales leads and accelerate the sales process
• Develop sales tools and programs that align to the buyers' journey
• Desired skills
• 2+ years experience in a B2B organization; technology/software/marketing experience a plus
• Experience with operations technology, historian software, SCADA, HMI, control system, edge, IIoT or data visualization software preferred
• Experience with manufacturing, infrastructure, smart utilities, or heavy industries a plus
• Proficient in Microsoft Office, specifically Word and PowerPoint
• Excellent written, oral and visual storytelling communication skills.
• Ability to prioritize tasks and manage deadlines in a fast-paced environment, with acute attention to detail.
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring products and their benefits to life.
• Some travel may be required.
• Marketing at AVEVA
• At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.
• Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.
• Find out more: https://www.aveva.com/en/about/careers/