Integrated Marketing and Communications Lead

ICF Next is seeking an Integrated Marketing & Communications Lead to support a high-visibility federal client within the national security space, focused on large-scale recruitment marketing and employer branding initiatives. This is a fully onsite role within a secure government environment requiring close, day-to-day collaboration with client stakeholders.

The role supports the planning, coordination, and execution of integrated marketing and communications initiatives across multiple channels, ensuring alignment with recruitment goals, audience targeting, and employer brand standards.

The role operates across digital, social, paid media, email, web, and event channels to support cohesive campaign execution and consistent messaging. The position requires regular interaction with client stakeholders and participation in collaborative planning and execution activities in a fast-paced, mission-driven environment.

Job Location

Onsite – Washington, DC (government facility, Metro accessible). All work is performed onsite in a secure federal environment. Limited telework may be authorized only as permitted by the client and contract requirements.

What You Will Do

Support and execute integrated marketing and communications initiatives aligned with recruitment and employer branding objectives

Coordinate messaging and campaign execution across channels, including social media, paid media, web, email/SMS, and events

Collaborate onsite with government stakeholders and cross-functional teams (creative, analytics, media, and program leadership) to align priorities and deliverables

Ensure consistency in messaging, tone, and branding across all public-facing communications and platforms

Contribute to development of campaign plans, messaging frameworks, and content strategies

Support execution of integrated campaigns across paid, owned, and earned channels to ensure alignment of messaging and performance

Monitor campaign performance and contribute to KPI tracking, reporting, and optimization efforts to improve overall campaign effectiveness and audience engagement

Support development of presentations, briefings, and communications materials for stakeholders

Maintain collaboration tools, workflows, and documentation to support program coordination and transparency

Identify opportunities to improve integration across channels and enhance overall campaign effectiveness

Basic Qualifications

Active Top Secret (TS) clearance required

Ability to work onsite full-time in Washington, DC

U.S. citizenship required

Bachelor’s degree in communications, marketing, public relations, or a related field

3+ years of professional experience supporting marketing, communications, or integrated campaigns, preferably in a client-facing or agency environment

Preferred Qualifications

Experience supporting federal government or public-sector communications programs

Familiarity with recruitment marketing, employer branding, or talent acquisition campaigns

Experience working across multiple marketing channels (digital, social, paid media, email, events)

Experience supporting integrated campaigns and cross-functional coordination

Familiarity with marketing analytics, KPI reporting, and performance measurement

Professional Skills

Strong organizational and coordination skills across multiple stakeholders and workstreams

Excellent written and verbal communication skills

Ability to manage multiple priorities in a fast-paced, deadline-driven environment

Strong attention to detail and commitment to quality

Collaborative mindset with the ability to work across interdisciplinary teams